2024
Feeding healthy futures initiative

Feeding Healthy Futures Initiative

Feeding Healthy Futures is an innovative R&D initiative to unite radical thinkers from the Food Sector, Medical Sector, and Academia. Our mission is to collaboratively develop groundbreaking visions, products, and services to be part of the future of food.

By working together, we aim to create synergies that not only enhance individual organizations but also drive collective progress toward healthier food systems.

Research Focus

How do we accelerate the transition to be better food habits embracing good health as a catalyst for change?

The program focuses on creating competitive value at the intersection of Food+Health as a catalyst for change. We are making our final call for innovative organizations to join us in creating alternative routes for innovation.

Goals

The Initiative will deliver a full strategy pack over the future of Food+Health, alongside all the tactical transitions for higher impact

Understanding food habits and resistance to change as patterns of innovation to create future strategies

Collect all the necessary data to frame and understand current challenges in food adoption and diet changes.

Mapping of a new Food+Health landscape

Understand what are the assemblage of possibilities from the future consumer perspective. Identify pathways of possible innovations to be ahead of the curve.

Moving towards future regulations

Results aligned with future sustainability regulations following ESG Framework and SDG’s. Use the initiative findings to inspire change.

How can we accelerate the adoption for new foods?

Create and translate transition patterns into strategies aligned with projects results. Transform intentions into clear sustainable opportunities.

What is there for Initiative Founders?

Short Term

— Own the topic with self initiated research
Understand shifting consumer habits, and develop vision in food+health

— Brand Positioning with edge research

— Forecast consumer movements
of “Food as medicine” and relate healthcare, food and aging topics.

Mid Term

— New products and services for the future needs in health assistance & wellbeing
Forecast new healthcare services in relation with food as a link

— Identification of new possible partnerships and investment opportunities

— Research as a Training Program

Long Term

— Research as a Training Program
Preventive wellbeing and mental health by shifting habits and relations with food

— The future of Food & Medicine
Expanded perspective on Food+Health into what medicine and food sector can do, with strategic roadmaps for the next decades

Discover the full Initiative